An always-on brand, not an afterthought.
Your profiles are often the first thing a prospect checks after seeing an ad. We plan, create and post content that matches your campaigns, and manage the conversations around it.
The usual problems, fixed properly.
Most brand socials run into the same handful of issues. Here is what changes when ivia takes over.
Most brand socials
- Posting whenever someone remembers to
- A feed that looks nothing like your ads
- Comments and DMs left unanswered for days
- Vanity metrics with no link to the business
- Every post designed from scratch at the last minute
With ivia
- A monthly calendar approved in advance
- Organic content aligned with paid creative
- Community management: comments and DMs answered
- Reporting on reach, saves, shares and profile actions
- Reusable templates and formats that save time
Everything in Social Media Management.
Your organic social is often the first thing a prospect checks after seeing an ad. We run content calendars, posting and community management that look consistent with your paid campaigns and build trust over time.
- Monthly content calendar and approvals workflow
- Posting and scheduling across Instagram, LinkedIn and YouTube
- Reels and short-form video aligned with paid creative
- Community management: comments and DMs
- Monthly performance report in plain language
Our social playbook.
Profile & audience review
Your profiles, competitors and audience reviewed to define content pillars and tone.
Monthly calendar
Posts, Reels and stories planned a month ahead and shared for approval.
Create
Design, short-form video and captions produced to the agreed pillars.
Post & engage
Scheduling, posting and replying to comments and DMs.
Review
A monthly report on what resonated, feeding the next calendar and your paid creative.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
Engagement rate
Engagements ÷ reachLikes, comments, shares and saves relative to how many people saw the post.
Shares & saves
The strongest signalSomeone sharing or saving a post is a much stronger sign of value than a like.
Profile actions
Visits, clicks, DMsWhether content is moving people toward a conversation or a purchase.
Run your numbers.
Engagement rate calculator
How much a post really resonated.
Engagement rate = (likes + comments + shares + saves) ÷ reach.
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
Instagram, LinkedIn and YouTube most often. We recommend focusing on the one or two platforms where your customers actually spend time rather than posting everywhere.
Yes. The monthly calendar is shared for approval before anything is scheduled.
Organic social builds trust and supports conversion, but it rarely drives large sales volume on its own. We treat it as part of the funnel alongside paid ads, and report on the metrics that show intent.
Yes. Social media management pairs naturally with Meta Ads, and keeping both in one team keeps the brand consistent.
Read the playbooks.
Amazon + Meta + Google: A Full-Funnel Plan for D2C Brands
Amazon, Meta and Google each do a different job. How they work together, how to split budget, and how to measure the halo between them.
→A Creative Testing Framework for Meta and YouTube Ads
Targeting is automated now — creative is the lever. How to test concepts, which metrics to read, and when to scale or kill an ad.
→Meta Ads Structure: Why Fewer Campaigns Beat More Targeting
Interest stacks and a dozen ad sets feel like control. In practice they starve the algorithm. Here is the consolidated structure that wins.
→Better together.
Creative & Content
Hook-led video, UGC-style ads, statics and listing images, produced in monthly sprints and tested properly so winners are found, not guessed.
ExploreMeta Ads
Facebook and Instagram campaigns built on consolidated structures, broad targeting and a steady creative-testing rhythm, optimised for purchases or qualified leads.
ExploreEmail & WhatsApp Marketing
Welcome, abandoned-cart and win-back flows plus segmented campaigns that turn first-time buyers into repeat customers.
ExploreLet's look at
your socials.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.