Real accounts. Real results.
Case studies are anonymized and shown as relative improvements. Every result is backed by a full implementation timeline and documented weekly action logs.
Actual Amazon Ads performance dashboards.
Real screenshots from active client Amazon Advertising accounts we manage. Identifying details removed.
₹40.1L Sales · 1,091 Purchases · ₹8.3L Spend
Feb 3 – Mar 5, 2026 · Full account management
₹18.1L Sales · 1,569 Purchases · ₹3.3L Spend
Feb 3 – Mar 5, 2026 · Full account management
Different accounts, different problems.
No two accounts fail the same way. These Amazon case studies cover the most common structural problems, and how we solved them.
44% ACOS reduction via full account restructure
18-SKU account with all products sharing the same campaigns, zero negative keyword management, and 22% of spend going to irrelevant search terms. ACOS stuck at 68–72% despite regular self-management.
80% revenue scale without increasing ACOS
Auto campaign paused six months ago because “it had high ACOS”, eliminating the brand's primary discovery mechanism. Same 35 keywords running since launch. Revenue flatlined despite budget increases.
12 page-1 keywords in 75 days from zero
Brand-new listing with 0 reviews, 0 organic rank, competing against established players. CVR at launch was 4%. Challenge: build enough velocity and rank to become organically viable within 75 days.
35% TACOS reduction across 40+ ASINs in 90 days
Four years of unstructured growth: 110+ campaigns, no naming conventions, duplicate keywords. Blended ACOS looked fine; SKU-level analysis revealed 30% of spend funding negative-margin products.
How we measure success.
Platform dashboards each grade their own homework. On Meta and Google we report against three numbers that can't double-count, with targets agreed in writing before launch.
MER
Total revenue ÷ total spendMarketing efficiency across every channel combined. It cannot double-count, which makes it the number budget decisions are made on.
Breakeven ROAS
1 ÷ marginThe floor every campaign is judged against. With a 40% contribution margin, anything under 2.5× is losing money on the first order.
New-customer CAC
Spend ÷ new customersWhat each genuinely new customer costs, and how long their repeat purchases take to pay it back.
Your account
could be next.
Start with a free growth audit. We'll show you exactly what's holding your accounts back, and what the path to improvement looks like.