Creative that stops the scroll.
On Meta and YouTube, creative is now the biggest performance lever. We plan concepts from customer insight, produce hook-first video, UGC-style ads and statics, and test them with clear rules for what scales.
The usual problems, fixed properly.
Most ad creative run into the same handful of issues. Here is what changes when ivia takes over.
Most ad creative
- One shoot a quarter, then the same ads for months
- Variations of one idea mistaken for testing
- Decisions made on likes and gut feel
- Beautiful brand films with no hook in the first three seconds
- Fatigue noticed only after performance drops
With ivia
- Monthly creative sprints with genuinely new concepts
- Tests designed to answer one question at a time
- Scale-or-kill rules based on cost per result
- Hook-first scripts built for the feed
- Fatigue monitored so the next winner is ready
Everything in Creative & Content.
On Meta and YouTube, creative is now the biggest performance lever. We plan concepts from customer insight, script hook-first videos, produce UGC-style ads and statics, and run a testing system that tells you which ideas win and why.
- Monthly creative sprints: new concepts, not just variations
- Hook-first video scripts and edits for Reels, Shorts and in-feed
- UGC-style and founder-led ads
- Static ads, carousels and Amazon listing / A+ images
- Creative testing framework with clear scale-or-kill rules
- Fatigue monitoring so the next winner is ready in time
Our creative playbook.
Insight mining
Reviews, comments, support tickets and competitor ads mined for the words customers actually use.
Concept & script
Angles turned into hook-first scripts and static concepts, each with a clear hypothesis.
Produce
UGC-style videos, founder-led ads, edits, statics and listing images, sized for every placement.
Test
Concepts launched in a dedicated testing setup with enough budget to reach a verdict.
Learn & iterate
Winning hooks and angles documented, then remixed into the next sprint.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
Hook rate
3s views ÷ impressionsWhether the opening actually stops the scroll.
Hold rate
ThruPlays ÷ 3s viewsWhether the story keeps people watching once the hook has done its job.
Cost per result
Spend ÷ resultsThe final judge. A creative only wins if it brings customers at a cost that works.
Run your numbers.
Hook & hold calculator
Is your video stopping the scroll?
Hook rate = 3s plays ÷ impressions. Hold rate = ThruPlays ÷ 3s plays. Compare against your own account averages.
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
Yes. We write briefs and scripts for UGC creators, review the footage and edit it into ads. We can source creators or work with ones you already have.
It depends on spend and channel: bigger budgets fatigue creative faster and need more new concepts. We set a monthly sprint size after the audit, focused on genuinely new ideas rather than many small variations.
Yes. Listing images, infographics and A+ content are part of creative production, and are often the cheapest conversion-rate win on a marketplace.
Our focus is performance creative: ads that are tested and judged on results. Organic social content is covered by our social media service, and we keep the two consistent.
Read the playbooks.
A Creative Testing Framework for Meta and YouTube Ads
Targeting is automated now — creative is the lever. How to test concepts, which metrics to read, and when to scale or kill an ad.
→Meta Ads Structure: Why Fewer Campaigns Beat More Targeting
Interest stacks and a dozen ad sets feel like control. In practice they starve the algorithm. Here is the consolidated structure that wins.
→Amazon + Meta + Google: A Full-Funnel Plan for D2C Brands
Amazon, Meta and Google each do a different job. How they work together, how to split budget, and how to measure the halo between them.
→Better together.
Meta Ads
Facebook and Instagram campaigns built on consolidated structures, broad targeting and a steady creative-testing rhythm, optimised for purchases or qualified leads.
ExploreSocial Media Management
Content calendars, posting and community management for Instagram, LinkedIn and YouTube, aligned with what your paid campaigns are saying.
ExploreAmazon & Marketplaces
Our original specialism: 15-point audits, three-tier campaign architecture, calculated bids and launch playbooks for Amazon and other marketplaces.
ExploreLet's look at
your creative.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.