Meta ads that find your buyers.
Facebook and Instagram campaigns built to learn fast and scale profitably: consolidated structure, creative-led targeting and clean conversion data, managed week by week by a named manager.
The usual problems, fixed properly.
Most Meta accounts run into the same handful of issues. Here is what changes when ivia takes over.
Most Meta accounts
- Dozens of small ad sets that never exit the learning phase
- Interest stacks and lookalikes doing the job creative should do
- The same three ads running until they fatigue
- Browser-only Pixel tracking that misses conversions
- Judged on in-platform ROAS alone
With ivia
- Consolidated campaigns with enough budget per ad set to learn
- Broad targeting, with creative doing the audience work
- New concepts tested every week in a dedicated testing campaign
- Pixel + Conversions API, deduplicated
- Judged on blended MER and new-customer CAC
Everything in Meta Ads.
People on Instagram and Facebook are not searching for you; great ads introduce you to them. We build consolidated account structures that give Meta's algorithm enough signal to learn, let creative do the targeting, and test new concepts every week so performance does not fade.
- Account audit and consolidation: fewer ad sets, each able to exit the learning phase
- Broad, creative-led prospecting with a separate creative-testing campaign
- Catalog and dynamic product ads for e-commerce
- Lead-form and website lead campaigns, with qualified leads fed back from your CRM
- Meta Pixel + Conversions API with event deduplication
- Weekly optimisation and plain-language action log
Our Meta Ads playbook.
Account & tracking audit
Structure, audiences, creative history and event quality reviewed. Pixel and Conversions API checked before any budget moves.
Angles & hooks
Customer insight turned into angles and hooks to test, mapped to each stage of the funnel.
Build & consolidate
A simple structure: prospecting, creative testing and retargeting where it earns its place, with budgets sized to exit learning.
Weekly testing rhythm
New concepts launched every week; winners graduate to scale under clear, written rules.
Scale & report
Budget follows what is profitable on a blended basis, with a plain-language log of every change.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
Breakeven ROAS
1 ÷ marginThe minimum return a campaign needs on the first order before it makes money. Everything is judged against it.
Cost per purchase
Spend ÷ purchasesTracked by campaign and by creative, next to new-customer CAC so retargeting cannot flatter the numbers.
Hook rate
3s views ÷ impressionsHow often a video stops the scroll: the earliest signal of whether a concept deserves more budget.
Run your numbers.
Meta profit calculator
What your Meta ads need to return to make money.
Breakeven ROAS = 1 ÷ margin. Max cost per purchase = order value × margin. Target ROAS = 1 ÷ (margin − profit).
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
For ongoing management we work with brands spending around ₹40,000–₹50,000 a month or more across channels. On Meta, each ad set needs enough budget to get regular conversions, so we often run fewer campaigns rather than splitting a small budget thin. We recommend a starting budget after the audit.
Yes. Creative production is part of the performance retainer: hook-first videos, UGC-style ads and statics in monthly sprints. If you have an in-house team or creators, we brief them and run the testing.
Often yes for e-commerce, alongside a separate creative-testing setup so you still learn which concepts win. We decide after looking at your catalog, data volume and how much control you need over new versus returning customers.
Tracking and structure fixes can improve efficiency within the first few weeks. New campaigns usually need a few weeks of data to stabilise, and creative testing compounds month over month. We set specific expectations after the audit.
Read the playbooks.
Meta Ads Structure: Why Fewer Campaigns Beat More Targeting
Interest stacks and a dozen ad sets feel like control. In practice they starve the algorithm. Here is the consolidated structure that wins.
→A Creative Testing Framework for Meta and YouTube Ads
Targeting is automated now — creative is the lever. How to test concepts, which metrics to read, and when to scale or kill an ad.
→ROAS vs MER vs CAC: Which Number Should Run Your Business?
Add up every platform's ROAS and they often claim more revenue than you made. The metrics that can't double-count — and how to use them.
→Better together.
Creative & Content
Hook-led video, UGC-style ads, statics and listing images, produced in monthly sprints and tested properly so winners are found, not guessed.
ExploreAnalytics & Tracking
GA4, Tag Manager, Meta Conversions API, Google enhanced conversions and Looker Studio dashboards: one honest view of what is working.
ExploreWebsites & Landing Pages
Fast, conversion-focused landing pages and websites, with A/B testing so the traffic you pay for actually converts.
ExploreLet's look at
your Meta ads.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.