Turn first orders into regulars.
The cheapest customer to win is the one you already have. We build automated flows and segmented campaigns on email and WhatsApp that lift repeat purchases and the value of every customer your ads acquire.
The usual problems, fixed properly.
Most brands run into the same handful of issues. Here is what changes when ivia takes over.
Most brands
- Customers acquired with ads, then never contacted again
- One newsletter blasted to the whole list
- No abandoned-cart reminders
- WhatsApp used ad hoc from a personal phone
- No idea what a repeat customer is worth
With ivia
- Automated welcome, cart, post-purchase and win-back flows
- Segments by behaviour and purchase history
- Cart and browse reminders on email and WhatsApp
- WhatsApp broadcasts and automation set up properly
- Monthly reporting on repeat rate and revenue per customer
Everything in Email & WhatsApp Marketing.
The cheapest customer to win is the one you already have. We set up the automated flows and segmented campaigns that turn first orders into repeat purchases and lift the lifetime value of every customer your ads acquire.
- Welcome, browse- and cart-abandonment, post-purchase and win-back flows
- Segmented email campaigns and newsletters
- WhatsApp broadcast and automation setup
- List growth: pop-ups, offers and lead magnets
- Monthly retention reporting: repeat rate and revenue per customer
Our retention playbook.
Audit
Your list, platform, existing flows and repeat-purchase data reviewed.
Flow map
The core automations planned: welcome, cart and browse abandonment, post-purchase and win-back.
Build
Copy, design and logic built and tested on your email and WhatsApp platforms.
Campaigns
Segmented campaigns for launches, offers and content on a regular calendar.
Measure
Repeat rate, flow revenue and revenue per customer tracked every month.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
Repeat purchase rate
Repeat buyers ÷ all buyersThe clearest sign that retention is working.
Flow revenue
Revenue from automationsSales that arrive every day without a new campaign.
Revenue per customer
Revenue ÷ customersHigher lifetime value means you can afford to pay more to acquire customers.
Run your numbers.
Repeat revenue calculator
What a small lift in repeat buyers adds up to.
Extra orders = new customers × lift. Revenue = extra orders × order value.
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
Where possible we work with the tools you already use, and recommend one if you are starting fresh, based on your store platform, list size and budget.
Yes, with opt-in. Customers must agree to receive messages, and WhatsApp's business policies apply. We set up opt-in collection and message templates that follow them.
Core flows such as abandoned cart and welcome start working as soon as they are live, because they trigger on your existing traffic. Campaign results grow as the list grows.
Yes. Copy, design and setup are included, and you approve everything before it goes live.
Read the playbooks.
Amazon + Meta + Google: A Full-Funnel Plan for D2C Brands
Amazon, Meta and Google each do a different job. How they work together, how to split budget, and how to measure the halo between them.
→ROAS vs MER vs CAC: Which Number Should Run Your Business?
Add up every platform's ROAS and they often claim more revenue than you made. The metrics that can't double-count — and how to use them.
→Tracking That Actually Works: Pixel, Conversions API, GA4 and Consent
Every optimisation decision sits on top of your tracking. The setup we use for Meta, Google and GA4 — and the mistakes we fix most often.
→Better together.
Meta Ads
Facebook and Instagram campaigns built on consolidated structures, broad targeting and a steady creative-testing rhythm, optimised for purchases or qualified leads.
ExploreWebsites & Landing Pages
Fast, conversion-focused landing pages and websites, with A/B testing so the traffic you pay for actually converts.
ExploreSocial Media Management
Content calendars, posting and community management for Instagram, LinkedIn and YouTube, aligned with what your paid campaigns are saying.
ExploreLet's look at
your retention.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.