Traffic that compounds.
Paid traffic stops the day you stop paying. SEO builds an asset. We fix the technical foundations, target the searches your customers make, and publish content that earns rankings.
The usual problems, fixed properly.
Most SEO run into the same handful of issues. Here is what changes when ivia takes over.
Most SEO
- Slow pages and indexing problems nobody has checked
- Blog posts written for keywords nobody searches
- Product and service pages with thin, duplicate copy
- Rankings reported, revenue ignored
- Expecting results in two weeks
With ivia
- Technical audit first: speed, indexing, structure
- Keyword strategy mapped to commercial intent
- On-page work on the pages that make money
- Content written for search and for people
- Reporting on organic conversions and revenue
Everything in SEO & Content.
Paid traffic stops the day you stop paying. SEO compounds. We fix the technical foundations, target the searches your customers actually make, and publish content that earns rankings, so a growing share of revenue does not depend on ad spend.
- Technical audit: speed, indexing, structure, Core Web Vitals
- Keyword strategy mapped to commercial intent
- On-page optimisation for product, category and service pages
- Content plan and articles written for search and for people
- Google Business Profile and local SEO where relevant
Our SEO playbook.
Technical audit
Crawling, indexing, site speed, Core Web Vitals and structure checked and prioritised.
Keyword & intent map
Searches mapped to pages: what exists, what needs improving, what needs creating.
On-page fixes
Titles, headings, copy, internal links and schema improved on your key pages.
Content engine
A steady publishing plan of articles and pages that target real demand.
Measure & refine
Rankings, organic traffic and conversions tracked in Search Console and GA4.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
Organic clicks
From Search ConsoleHow many people reach you from Google without an ad.
Non-brand share
Non-brand ÷ totalGrowth comes from people who did not already know your name.
Traffic value
Clicks × CPCWhat the same organic visits would cost if you bought them as ads.
Run your numbers.
Organic traffic value
What your SEO traffic would cost as ads.
Traffic value = organic clicks × the CPC you would otherwise pay on Google Ads.
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
Technical fixes can show results within weeks, but meaningful growth usually builds over several months. SEO compounds: work done this quarter keeps paying back long after.
Yes. We plan topics from keyword research and write articles and page copy, reviewed with you for accuracy.
Yes, where relevant: Google Business Profile optimisation, local landing pages and consistent business listings.
No one can honestly guarantee rankings; Google decides. We commit to a clear plan, steady execution and reporting on organic traffic and conversions.
Read the playbooks.
Amazon + Meta + Google: A Full-Funnel Plan for D2C Brands
Amazon, Meta and Google each do a different job. How they work together, how to split budget, and how to measure the halo between them.
→ROAS vs MER vs CAC: Which Number Should Run Your Business?
Add up every platform's ROAS and they often claim more revenue than you made. The metrics that can't double-count — and how to use them.
→Tracking That Actually Works: Pixel, Conversions API, GA4 and Consent
Every optimisation decision sits on top of your tracking. The setup we use for Meta, Google and GA4 — and the mistakes we fix most often.
→Better together.
Websites & Landing Pages
Fast, conversion-focused landing pages and websites, with A/B testing so the traffic you pay for actually converts.
ExploreGoogle Ads
Search, Shopping, Performance Max and YouTube: capturing high-intent demand with clean conversion data, tight negatives and brand-safe guardrails.
ExploreAnalytics & Tracking
GA4, Tag Manager, Meta Conversions API, Google enhanced conversions and Looker Studio dashboards: one honest view of what is working.
ExploreLet's look at
your SEO.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.