The AI co-pilot for marketplace ads.
Bidvista is being built to read your Amazon ad reports, find wasted spend, calculate the right bid for every keyword and explain why, so you grow sales without guessing. Made by ivia's marketplace team, for marketplaces only.
Your marketplace analyst, always on.
Bidvista is in development. Here is what it is designed to handle, and what we are building first.
Search-term mining
Reads your search-term reports and flags the terms that spend without selling, and the ones worth moving into exact match.
Calculated bids
Suggests a bid for every keyword from Target ACOS × conversion rate × price, adjusted for placement.
Negative keyword finder
Spots irrelevant and wasteful searches and proposes negatives, with the spend each one cost you.
TACOS & organic view
Shows whether ads are building organic sales or just buying them, SKU by SKU.
SKU portfolio tiers
Groups products into Scale, Sustain, Reduce and Sunset from margin and performance.
Launch co-pilot
Guides new products through the first 60 days: keywords, launch bids and milestones.
Bids,
calculated.
Not guessed.
Average ACOS reduction across ivia-managed Amazon accounts
The formula Bidvista is built on.
Suggestions you can trust.
Start with your reports
Bidvista works from the reports you already download from Amazon Ads. Read-only: it never needs your password.
It applies the playbook
The same 15-point audit, three-tier structure and calculated bids ivia's team uses on managed accounts.
You approve every change
Each suggestion comes with its reason and its numbers. Nothing changes in your account without your say.
Ask in plain language
Why did ACOS jump? What should I bid on this keyword? Which SKU deserves more budget?
Bidvista's maths, free today.
The same formulas Bidvista is built on. Plug in your numbers, no sign-up needed.
Target CPC calculator
The bid each keyword can afford, the ivia way.
Target CPC = Target ACOS × conversion rate × price. ROAS = 1 ÷ ACOS.
Breakeven ACOS
The most you can spend on ads before a sale loses money.
Breakeven ACOS = (price − costs) ÷ price, i.e. your margin before ads.
ACOS ⇄ ROAS
Two ways of saying the same thing.
ROAS = 1 ÷ ACOS. ACOS 25% means ₹4 of ad sales for every ₹1 of ad spend.
TACOS
Are your ads building organic sales, or just buying them?
TACOS = ad spend ÷ total sales. ACOS = ad spend ÷ ad sales.
What ivia's team already delivers.
Bidvista packages the method ivia's marketplace team uses on the Amazon accounts it manages. These results come from those managed accounts.
Average ACOS reduction across managed Amazon accounts
Point PPC audit behind every account we take on
Tier campaign architecture: Discovery, Qualification, Dominance
Ad spend under active management
How to Calculate the Right Bid for Every Keyword
Stop guessing bids. The formula Target ACOS × CVR × Price = Target CPC works for every keyword in your account.
→Negative Keywords: The Most Underused Lever in Amazon PPC
In most audits, negative keyword gaps are the single biggest source of recoverable waste. Here's how to fix them.
→ACOS vs TACOS: Which One Should You Actually Optimize?
ACOS is the metric everyone watches. TACOS is the one that actually tells you if your PPC is working.
→Get Bidvista first.
Join the waitlist
Tell us a little about your store. Early-access members are invited first when the beta opens.
What early access means
- First invitation when the Bidvista beta opens
- Launch updates, and nothing else. No spam.
- A chance to shape what we build first
- Need help today? ivia's team already manages Amazon & Flipkart ads. See marketplaces →
Bidvista questions.
Straight answers about where Bidvista is today.
Not yet. Bidvista is in development, and early-access members will be the first invited when the beta opens. The calculators on this page are free to use today.
Amazon first, starting with Amazon India and the other markets ivia already manages (US, UK and UAE). Flipkart and other marketplaces are planned.
The plan is for Bidvista to suggest and for you to approve. Every recommendation will come with the reasoning and numbers behind it.
Pricing has not been set yet. Early-access members will hear first, before public launch.
Yes. Bidvista is ivia's marketplace product, built on the same playbook ivia's team uses on the Amazon accounts it manages. It focuses only on marketplaces.
Yes. ivia's marketplace team manages Amazon and Flipkart advertising today. Start with an audit on the marketplaces page, or message us on WhatsApp.
Be first
in line.
Bidvista is coming to Amazon first. Join early access and we will invite you as soon as the beta opens.