Numbers you can trust.
If tracking is wrong, every decision built on it is wrong too. We set up and audit tracking across every platform, so algorithms optimise for real results and you see one honest view of performance.
The usual problems, fixed properly.
Most tracking setups run into the same handful of issues. Here is what changes when ivia takes over.
Most tracking setups
- Purchases counted twice, or not at all
- Browser-only pixels missing conversions
- Every platform claiming the same sale
- No UTMs, so traffic sources blur together
- Five dashboards and no single answer
With ivia
- Events audited end to end and deduplicated
- Server-side signals: Conversions API and enhanced conversions
- Blended MER reported next to platform ROAS
- One UTM convention for every link
- One Looker Studio dashboard for every channel
Everything in Analytics & Tracking.
If tracking is wrong, every decision built on it is wrong too. We set up and audit tracking across every platform, so the algorithms optimise for real results and you see one honest, cross-channel view of performance.
- GA4 and Google Tag Manager setup and audit
- Meta Pixel + Conversions API with deduplication
- Google Ads enhanced conversions and offline conversion imports
- UTM conventions across every paid and owned link
- Consent banner and tag behaviour for the markets you serve
- Looker Studio dashboard with blended ROAS, MER and CAC
Our tracking playbook.
Tracking audit
Every conversion action, tag and event tested against real orders or leads.
Measurement plan
Agree which events matter, how they are named and what each platform should optimise for.
Implement
GA4, Tag Manager, Meta Pixel + Conversions API, Google enhanced conversions and consent behaviour.
Validate
Test purchases and leads checked in every platform's debug tools before go-live.
Dashboard
A Looker Studio dashboard with blended ROAS, MER and CAC, refreshed automatically.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
MER
Total revenue ÷ total spendMarketing efficiency across every channel. It cannot double-count.
Match rate
Reported ÷ actual ordersHow closely each platform's numbers match your real orders or leads.
New-customer CAC
Spend ÷ new customersWhat each genuinely new customer costs to acquire.
How healthy is your tracking?
Tracking health check
Tick everything that is true for your business today.
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
Each platform uses its own attribution window and rules, and each takes credit for sales it touched. That is why we report blended MER from your actual revenue next to the platform numbers.
It sends conversion events from your server to Meta alongside the browser Pixel. It recovers events the browser misses, and needs deduplication so each sale is counted once.
Usually Google Tag Manager and GA4 access, plus admin access to your store platform or a developer contact for server-side setups. You keep ownership of everything.
Yes. A Looker Studio dashboard that combines your ad platforms and analytics, with blended ROAS, MER and CAC, is included in the performance retainer.
Read the playbooks.
Tracking That Actually Works: Pixel, Conversions API, GA4 and Consent
Every optimisation decision sits on top of your tracking. The setup we use for Meta, Google and GA4 — and the mistakes we fix most often.
→ROAS vs MER vs CAC: Which Number Should Run Your Business?
Add up every platform's ROAS and they often claim more revenue than you made. The metrics that can't double-count — and how to use them.
→Amazon + Meta + Google: A Full-Funnel Plan for D2C Brands
Amazon, Meta and Google each do a different job. How they work together, how to split budget, and how to measure the halo between them.
→Better together.
Meta Ads
Facebook and Instagram campaigns built on consolidated structures, broad targeting and a steady creative-testing rhythm, optimised for purchases or qualified leads.
ExploreGoogle Ads
Search, Shopping, Performance Max and YouTube: capturing high-intent demand with clean conversion data, tight negatives and brand-safe guardrails.
ExploreWebsites & Landing Pages
Fast, conversion-focused landing pages and websites, with A/B testing so the traffic you pay for actually converts.
ExploreLet's look at
your tracking.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.