Win the marketplace.
Amazon is where ivia started. Every account begins with a 15-point audit, then a three-tier campaign architecture with bids calculated, not guessed, on Amazon India, US, UK and UAE, plus Flipkart and other marketplaces.
The usual problems, fixed properly.
Most marketplace accounts run into the same handful of issues. Here is what changes when ivia takes over.
Most marketplace accounts
- Every product in one campaign, sharing one budget
- Auto campaigns paused because "ACOS was high"
- Bids set by gut feel and left for months
- No negative keywords, so spend leaks to irrelevant searches
- ACOS watched; organic rank and TACOS ignored
With ivia
- Three-tier architecture: Discovery, Qualification, Dominance
- Auto campaigns kept running, with negatives pre-loaded
- Bids calculated: Target ACOS × CVR × Price
- Negatives and search-term harvesting every week
- Judged on TACOS and organic rank, SKU by SKU
Everything in Amazon & Marketplaces.
This is where we started. Every Amazon account begins with a 15-point audit, then a three-tier campaign architecture (Discovery, Qualification, Dominance) with bids calculated, not guessed: Target ACOS × CVR × Price = Target CPC. The same discipline extends to Flipkart and other marketplaces.
- 15-point PPC audit with a written, prioritised action plan in 5–7 days
- Three-tier keyword and campaign architecture per SKU
- Weekly bid reviews, placement modifiers and negative keyword additions
- Search-term harvesting from discovery into exact match
- 60-day product launch playbook for new ASINs
- SKU-level portfolio tiering: Scale / Sustain / Reduce / Sunset
- Amazon India, US, UK and UAE, plus Flipkart and other marketplaces
Our marketplace playbook.
15-point PPC audit
Structure, search terms, bids, placements and SKU profitability reviewed. A written action plan in 5–7 days.
Architecture rebuild
Products grouped by margin and role, then rebuilt into Discovery, Qualification and Dominance campaigns.
Calculated bids
Every target gets a bid from Target ACOS × conversion rate × price, then adjusted by placement.
Weekly harvest & negate
Converting search terms move into exact match; terms that spend without selling are negated.
Portfolio decisions
Each SKU tiered Scale / Sustain / Reduce / Sunset, so budget follows profit.
Numbers that matter.
Targets are agreed in writing before launch, then reported every month in plain language, next to blended results across every channel you run.
ACOS
Ad spend ÷ ad salesHow efficient advertising is on its own, compared against each product's breakeven ACOS (its margin).
TACOS
Ad spend ÷ total salesShows whether ads are building organic sales or just buying them. Falling TACOS is the goal.
Target CPC
ACOS × CVR × priceThe bid each keyword can afford. The formula at the heart of our method, and of Bidvista.
Run your numbers.
Target CPC calculator
The bid each keyword can afford, the ivia way.
Target CPC = Target ACOS × conversion rate × price. ROAS = 1 ÷ ACOS.
Meet Bidvista.
ivia's marketplace AI co-pilot, built on the same playbook our team uses on Amazon. It is being built to find wasted spend, calculate bids and suggest negatives, and to explain every suggestion. You approve every change.
Good questions.
Still unsure? Ask Ivvy, our assistant, or message the team directly.
Amazon India, US, UK and UAE, plus Flipkart and other marketplaces. The same audit-first, calculated-bid approach applies everywhere; the tools and ad types differ by platform.
ACOS is ad spend divided by ad-attributed sales. TACOS is ad spend divided by total sales, including organic. If TACOS falls while sales grow, ads are building organic rank; if it rises, you are buying sales rather than building them.
Yes. Our 60-day launch playbook covers listing readiness, keyword selection, launch bids and coordination with review programmes such as Vine, aiming to build enough sales velocity for organic rank.
Bidvista is ivia's marketplace AI co-pilot, currently in development. It is being built to find wasted spend, calculate bids and suggest negatives using the same playbook our team uses. You can join the early-access waitlist on the Bidvista page.
Read the playbooks.
Amazon PPC 101: Campaign Structure That Actually Scales
Most sellers build a flat account and wonder why ACOS won't budge. Learn the three-tier architecture that actually scales.
→ACOS vs TACOS: Which One Should You Actually Optimize?
ACOS is the metric everyone watches. TACOS is the one that actually tells you if your PPC is working.
→How to Calculate the Right Bid for Every Keyword
Stop guessing bids. The formula Target ACOS × CVR × Price = Target CPC works for every keyword in your account.
→Better together.
Creative & Content
Hook-led video, UGC-style ads, statics and listing images, produced in monthly sprints and tested properly so winners are found, not guessed.
ExploreMeta Ads
Facebook and Instagram campaigns built on consolidated structures, broad targeting and a steady creative-testing rhythm, optimised for purchases or qualified leads.
ExploreGoogle Ads
Search, Shopping, Performance Max and YouTube: capturing high-intent demand with clean conversion data, tight negatives and brand-safe guardrails.
ExploreLet's look at
your marketplaces.
Start with a free, no-obligation audit. We'll show you what's working, what's wasting money, and what to fix first.