Meta Ads (Facebook & Instagram)
People on Instagram and Facebook are not searching for you; great ads introduce you to them. We build consolidated account structures that give Meta's algorithm enough signal to learn, let creative do the targeting, and test new concepts every week so performance does not fade.
- Account audit and consolidation: fewer ad sets, each able to exit the learning phase
- Broad, creative-led prospecting with a separate creative-testing campaign
- Catalog and dynamic product ads for e-commerce
- Lead-form and website lead campaigns, with qualified leads fed back from your CRM
- Meta Pixel + Conversions API with event deduplication
- Weekly optimisation and plain-language action log
Google Ads
When someone searches for your category, your brand or the problem you solve, you should be there. We structure Search campaigns for control, run Shopping and Performance Max with clean feeds and brand exclusions, and use YouTube to reach people before they search.
- Keyword and intent research with separate brand, non-brand and competitor campaigns
- Negative keyword management and search-term reviews every week
- Merchant Center feed optimisation: titles, GTINs, images, disapprovals
- Performance Max with brand exclusions and asset-group strategy
- YouTube and Demand Gen campaigns for reach and remarketing
- Enhanced conversions and smart-bidding targets set from real data
Amazon & Marketplace Ads
This is where we started. Every Amazon account begins with a 15-point audit, then a three-tier campaign architecture (Discovery, Qualification, Dominance) with bids calculated, not guessed: Target ACOS × CVR × Price = Target CPC. The same discipline extends to Flipkart and other marketplaces.
- 15-point PPC audit with a written, prioritised action plan in 5–7 days
- Three-tier keyword and campaign architecture per SKU
- Weekly bid reviews, placement modifiers and negative keyword additions
- Search-term harvesting from discovery into exact match
- 60-day product launch playbook for new ASINs
- SKU-level portfolio tiering: Scale / Sustain / Reduce / Sunset
- Amazon India, US, UK and UAE, plus Flipkart and other marketplaces
Creative & Content Production
On Meta and YouTube, creative is now the biggest performance lever. We plan concepts from customer insight, script hook-first videos, produce UGC-style ads and statics, and run a testing system that tells you which ideas win and why.
- Monthly creative sprints: new concepts, not just variations
- Hook-first video scripts and edits for Reels, Shorts and in-feed
- UGC-style and founder-led ads
- Static ads, carousels and Amazon listing / A+ images
- Creative testing framework with clear scale-or-kill rules
- Fatigue monitoring so the next winner is ready in time
SEO & Content
Paid traffic stops the day you stop paying. SEO compounds. We fix the technical foundations, target the searches your customers actually make, and publish content that earns rankings, so a growing share of revenue does not depend on ad spend.
- Technical audit: speed, indexing, structure, Core Web Vitals
- Keyword strategy mapped to commercial intent
- On-page optimisation for product, category and service pages
- Content plan and articles written for search and for people
- Google Business Profile and local SEO where relevant
Websites, Landing Pages & CRO
Doubling your conversion rate halves your cost per customer on every channel at once. We build fast, focused landing pages and websites, then test headlines, offers and layouts so the traffic you pay for turns into revenue.
- Conversion-focused landing pages for campaigns and offers
- Shopify and WordPress builds and improvements
- Page-speed and mobile experience fixes
- A/B testing of headlines, offers and page layouts
- Forms and checkout friction review
Analytics & Tracking
If tracking is wrong, every decision built on it is wrong too. We set up and audit tracking across every platform, so the algorithms optimise for real results and you see one honest, cross-channel view of performance.
- GA4 and Google Tag Manager setup and audit
- Meta Pixel + Conversions API with deduplication
- Google Ads enhanced conversions and offline conversion imports
- UTM conventions across every paid and owned link
- Consent banner and tag behaviour for the markets you serve
- Looker Studio dashboard with blended ROAS, MER and CAC
Email & WhatsApp Marketing
The cheapest customer to win is the one you already have. We set up the automated flows and segmented campaigns that turn first orders into repeat purchases and lift the lifetime value of every customer your ads acquire.
- Welcome, browse- and cart-abandonment, post-purchase and win-back flows
- Segmented email campaigns and newsletters
- WhatsApp broadcast and automation setup
- List growth: pop-ups, offers and lead magnets
- Monthly retention reporting: repeat rate and revenue per customer
Professional tools, no add-ons.
The tools we use to run and report on your accounts are included in the ivia fee, with no hidden software costs passed on to you.
Transparent engagements, no lock-in.
All engagements are custom-scoped after the audit. These are the typical engagement types.
Growth Audit
A one-time, multi-channel diagnostic for brands that want to understand what is working, and what is wasting money, before committing to management.
- Tracking, accounts, creative and funnel reviewed
- Written report with prioritised action plan
- 30-min walkthrough call
- Implementation is yours to execute
Performance Retainer
End-to-end management of the channels you choose (Meta, Google, Amazon or all three) with creative and tracking included. Our most popular engagement.
- Audit + restructure included
- Weekly optimisation on every managed channel
- Monthly creative sprint
- Tracking setup and live Looker Studio dashboard
- Monthly strategy review
- Direct WhatsApp access to your manager
- 3-month minimum, then rolling monthly
Launch Package
For new brands and new products: a coordinated launch across Amazon, Meta and Google, from tracking and landing pages to the first 60 days of campaigns.
- Pre-launch listing / landing page review
- Tracking and analytics setup
- Campaign builds on every launch channel
- 60-day managed launch
- Day-60 handover or move to retainer
Not sure where to start?
Start with the growth audit. It shows, channel by channel, what is working, what is wasting money, and what to fix first.
Social Media Management
Your organic social is often the first thing a prospect checks after seeing an ad. We run content calendars, posting and community management that look consistent with your paid campaigns and build trust over time.