44% ACOS reduction via a full restructure
18 SKUs sharing the same campaigns, zero negative keyword management and 22% of spend on irrelevant search terms. ACOS stuck at 68–72%.
Real screenshots from active client Amazon Advertising accounts we manage. Identifying details removed.
Feb 3 – Mar 5, 2026 · Full account management

Feb 3 – Mar 5, 2026 · Full account management

No two accounts fail the same way. These Amazon case studies cover the most common structural problems, and how we solved them.
18 SKUs sharing the same campaigns, zero negative keyword management and 22% of spend on irrelevant search terms. ACOS stuck at 68–72%.
The auto campaign had been paused for “high ACOS”, removing the brand's main discovery engine. The same 35 keywords had run since launch.
A brand-new listing with 0 reviews and 0 organic rank, competing with established players. Conversion rate at launch was 4%.
Four years of unstructured growth: 110+ campaigns, no naming conventions, duplicate keywords. SKU-level analysis revealed 30% of spend funding negative-margin products.
Platform dashboards each grade their own homework. On Meta and Google we report against three numbers that can't double-count, with targets agreed in writing before launch.
Marketing efficiency across every channel combined. It cannot double-count, which makes it the number budget decisions are made on.
The floor every campaign is judged against. With a 40% contribution margin, anything under 2.5× is losing money on the first order.
What each genuinely new customer costs, and how long their repeat purchases take to pay it back.
Start with a free growth audit. We'll show you exactly what's holding your accounts back, and what the path to improvement looks like.